Our History

1925

Magar Brothers is founded in Assuit by Adolf and Louis Magar as a Joint Liability Company. They organize bus transportation routes across the governorate.

1934

Mounir Magar opens the first Alexandria operations as a service centre and spare parts station, named Mounir Magar & Co. with branches on Fouad Street and Ras El-Tim Street. A repair facility and car assembly plant is also established in Mina Al-Basal.

1935

First Cairo branch opens on 26th of July Street, becoming the company’s first car workshop in the capital.

1936

First Cairo showroom opens on 19 Soliman Basha Street (Talaat Harb), managed by Louis Magar, which soon begins selling General Motors cars.

1937

Magar Brothers becomes Egypt’s first official dealership and distributor of General Motors. Imported models include Chevrolet Standard Series & Standard Deluxe, Buick Special and Buick Century.

1939

Magar Brothers continue to grow their automotive portfolio, introducing the latest Pontiac and Opel models to the Egyptian market.

1945

Second Cairo branch opens in Fom Al Khalig, run by Alfred Magar, serving as a bus garage and quick service station. Buses provided here support Egypt’s public transport system, with vehicles built using both wooden and steel frames.

1947

Magar Brothers starts supplying essential vehicles across key sectors. The company served the emergency services with fire engines, police winches, and ambulances, and strengthened the national transport network with microbuses and regular transit buses, school buses, and airport shuttles—including fleets for KLM Airlines. Magar Brothers also supported the entertainment industry, providing mobile cabins for actors and musicians to use as on-site dressing and rest facilities.

1949

Third and largest Cairo distribution centre opens on 1 Tahrir Street, Dokki, managed by Fawzi and Alfred Magar. The company becomes a Limited Partnership Company. Popular models sold include Chevrolet Fleetmaster, Chevrolet Stylemaster, Pontiac Torpedo and Pontiac Streamliner.

1950

Magar Brothers records peak sales across Chevrolet, Pontiac, Buick and Opel brands, strengthening operations in Cairo and Alexandria.

1952

The Magar Brothers Dokki site becomes the main assembly workshop for Vauxhall passenger cars, Bedford and GMC commercial vehicles, as well as Chevrolet, Cadillac, Buick and Opel.

1954

The Dokki service centre is inaugurated by a presidential delegation led by Anwar Sadat, then Secretary to the Presidential Council. Senior representatives from General Motors in the United States also attend the ceremony, welcomed and guided by the Managing Director at the time Alfred Magar.

1968

Following reduced American presence after President Nasser, GM operations in Egypt decline. Magar Brothers diversifies into Peugeot imports from France.

1970

With President Sadat’s Infitah (“economic opening”), GM re-enters Egypt. Magar Brothers imports iconic models including Chevrolet Impala, Bel Air, Corvette (C1), Opel Olympia, Kapitän, Rekord, Ascona, Kadett, Buick Super, Roadmaster, and Pontiac Catalina & Grand Ville.

1977

Following reduced American presence after President Nasser, GM operations in Egypt decline. Magar Brothers diversifies into Peugeot imports from France.

1981

Magar Brothers in Cairo and Alexandria continue to serve as Egypt’s largest importer of General Motors spare parts across all GM brands, solidifying the company’s reputation as a trusted and essential supplier in the automotive sector.

1993

Magar Brothers was highlighted in The Egyptian Gazette for its longstanding leadership in Egypt’s automotive sector. The company further strengthened its presence by exhibiting multiple GM brands at the Cairo Motor Show, showcasing the latest models to the Egyptian market.

2011

Leadership transitions to Shafik Wassif, who runs the service centre in Dokki, Cairo.

2015

Magar Brothers evolves into Magar Group, changing legal status to a Limited Liability Company. The brand identity and logo are updated.

2025

Magar Group rebrands once again, unveiling a new logo and entering a new era under the leadership of the third generation of the Magar family.